Seth Godin’s book, Linchin: Are you indispensable? Part 5


What factory owners want is complaint, low-paid, replaceable cogs to run their efficient machine.

We need original thinkers, provocateurs, and people who care.

Artists are people with a genius for finding a new answer, a new connection, a new way of getting things done.

Outsourcing and automation and the new marketing punish anyone who is merely good, merely obedient, and merely reliable.

The cause of the suffering is the desire of organizations to turn employees into replaceable cogs in a vast machine. The easier people are to replace, the less they need to be paid.

“Thank you for protecting us from our fear”
But I don’t believe that this was enough to explain the massive embrace of a different way of life. The key piece of leverage was this promise: follow these instructions and you don’t have to think. Do your job and you don’t have to be responsible for decisions.

In every corporation in every country in the world, people are waiting to be told what to do.

Like scared civilians eager to do whatever a despot tells them, we give up our freedom and responsibilities in exchange for the certainty that comes from being told what to do.

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