Today I Learn… I make a point of learning something new everyday. This is what I learn each day

1, Nov 15, 2012

Coach bags, conspicuous consumption in China

Filed under: China — admin @ 12:10 am

On 11/3, Saturday evening, we went to a friend’s house for a dinner gathering. Present were some Chinese professionals. One of them was going to China next week. She said her relatives in China asked for coach bags.

Many of them knew where people could get genuine good price coach bag. I had to admit that I had never heard of coach bag. One of the ladies showed me one through her iphone.

Honestly, I don’t see any difference between these bags and those sold at Walmart, other than the coach sign and the price difference. I learned that people would starve themselves in order to save enough money for this coach sign as it is seen as a status symbol.

Does it matter that much to have this status symbol? Is there a real status or do real status need a symbol? I have never thought of that.

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